recently completed projects
project
Signature Trail Assessments
The Province of New Brunswick has a vast network of trails. This project was focused on the assessment of the high yield destination trails and how they can be developed to create a sustainable economic impact for the region. The methodology included assessing trails in the following areas:
Pre-trip: This is an assessment of the elements available for the tourist when they are planning their trip such as: website and how to get there (i.e. accurate information to the designated entry points, signage to locate designated entry points, etc)
Entry and Access Points: this includes ensuring that the tourists have a clear and defined access point for parking and accessing the trail
On the Trail: This includes trail navigation and trail conditions and maintenance
Trail design: This includes assessing the trail route and alignment, conservation, safety and interpretation
Trail Experience: The reviews the overall brand/theme of the trail and how it connects with the tourist and the region as well as the natural features of the trail
Tourism Services and Amenities: Review of basic tourism services, access to communities, package/itinerary development, transportation, washrooms, garbage/waste disposal
CLIENT
Province of New Brunswick
TIME-FRAME
June 2017
project
Upper Bay of Fundy: Trail Town Workshop
How does a region develop a regional trail network that will draw people to the region and provide them with the services and amenities that will support their experience?
This workshop provided stakeholders within the region the necessary tools to look at their region through the eyes of the discerning trail tourist.
The two day workshop culminated with a clear understanding of the needs of the trail tourist and an action list for key stakeholders including:
Identify Champions
Asset Inventory/prioritization of trails
Identification of values and key messages of the region
Identify funding opportunities to develop a comprehensive destination trail/trail town plan for the region
CLIENT
Fundy Biosphere Reserve
TIME-FRAME
March 2017
project
Trail Tourism Strategic Plan—Central Counties Regional Tourism Organization (ON)
RTO 6 (Central Counties) is located just outside the Greater Toronto region and has access to a large volume of trail tourists. The study was focused on how the region could capitalize on this and create a strong draw to the region and keep tourist in the regions of Headwaters, York and Durham. The high level recommendations focused on:
Establishment of Regional Trail Committees to provide guidance on the implementation of the Plan
Conduct Community Trail Assessments in all gateway communities
Establish a method of collecting trail user statistic
Conduct a Signature Trail assessment for the Lake to Lake Trail
Develop a region-wide wayfinding and branding strategy for the trail network
CLIENT
Regional Tourism Organization 6—
York, Durham and Headwaters
TIME-FRAME
2017
project
Bicycle Friendly Nova Scotia Program
Bicycle Friendly program has been designed to provide businesses with the resources and tools they require to cater to the growing bicycle tourism industry in Nova Scotia. The program provides a basic set of criteria for businesses to meet in order for them to receive the Bicycle Friendly designation. These businesses will be profiled in publications and websites geared towards bicycle tourists and become part of a growing network of like-minded businesses through the province. Bicycle tourists are drawn to these businesses because they give them a sense of belonging and they know that they are going to be able to receive the kinds of services that they are looking for
CLIENT
Bicycle Nova Scotias
TIME-FRAME
2018
Sub-Consultants
Cycle Forward
Form:Media