Project Project Profiles
project
Signature Trail Assessments
The Province of New Brunswick has a vast network of trails. This project was focused on the assessment of the high yield destination trails and how they can be developed to create a sustainable economic impact for the region. The methodology included assessing trails in the following areas:
Pre-trip: This is an assessment of the elements available for the tourist when they are planning their trip such as: website and how to get there (i.e. accurate information to the designated entry points, signage to locate designated entry points, etc)
Entry and Access Points: this includes ensuring that the tourists have a clear and defined access point for parking and accessing the trail
On the Trail: This includes trail navigation and trail conditions and maintenance
Trail design: This includes assessing the trail route and alignment, conservation, safety and interpretation
Trail Experience: The reviews the overall brand/theme of the trail and how it connects with the tourist and the region as well as the natural features of the trail
Tourism Services and Amenities: Review of basic tourism services, access to communities, package/itinerary development, transportation, washrooms, garbage/waste disposal
New Brunswick Provincial Trails Strategy
On behalf of the New Brunswick Department of Tourism, Heritage and Culture, Terminus Consulting lead a 2-year process to develop a 3-year trails strategy for the trail industry and key provincial stakeholder departments. This was a comprehensive exercise that took into consideration the needs and values of the entire trail industry. A key component of the process was engagement with the greater trail community, key government stakeholder departments and other external stakeholders such as the tourism and recreation sectors. Engagement was done through traditional face-to-face engagement, online engagement through Zoom and Teams, as well as utilizing surveys to gain a better understanding of the key issues facing the industry and what was needed to create a thriving and vibrant trail culture in New Brunswick. The Strategy will be launched in the spring of 2024
CLIENT
Province of New Brunswick
TIME-FRAME
June 2017, 2021-2024
project
Eastern Ontario Rail Trail Loop
The Eastern Ontario Rail Trail Loop (EORTL) is a proposed 360 km rail trail loop in the counties of Frontenac, Lanark and Renfrew in eastern Ontario. The EORTL will be comprised of the Frontenac K & P Trail, (Renfrew) K & P Trail, The Algonquin Trail, The Ottawa Valley Recreational Trail and the Cataraqui Trail. All of these trails are independently managed and maintained by various organizations and non-profit organizations. The purpose of this project is to increase tourism benefits for community by driving visitation from urban to rural areas, creating an active outdoor experience and support economic sustainability. Terminus Consulting is currently in the process of assessing the trail in a number of key areas, including: trail design, signage, maintenance, trail town potential, connectivity marketing/promotion
CLIENT
Ontario Highlands Tourism Organization
TIME-FRAME
Ongoing
project
Bicycle Friendly Certification Program- Veloroute de la Peninsule acadienne
The Allo Velo Certification Program is designed to support cyclists who come to the region to cycle the Veloroute de la Peninsule acadienne. Cyclists have a certain level of expectation when they travel to a region for their cycling vacation. From the level of service at businesses to the cleanliness and storefront appearance of shopping districts. Criteria will be developed for accommodations (both fixed roof and campgrounds), food and beverage establishments, tourism businesses and municipalities
CLIENT
Veloroute de la Peninisule Acadienne
TIME-FRAME
2021
project
Trail Tourism Strategy- Destination Northern Ontario
The Northern Ontario Trail Tourism Strategy provides a strategic and integrated approach not only in identifying trails that have the potential to become economic drivers for the region, but also in how the communities they are connected to can ensure that they are providing the goods and services required to serve the trail tourist.
CLIENT
Destination Northern Ontario
TIME-FRAME
2018
project
Bicycle Friendly Nova Scotia Program
CLIENT
Bicycle Nova Scotia
TIME-FRAME
2018
Bicycle Friendly program has been designed to provide businesses with the resources and tools they require to cater to the growing bicycle tourism industry in Nova Scotia. The program provides a basic set of criteria for businesses to meet in order for them to receive the Bicycle Friendly designation. These businesses will be profiled in publications and websites geared towards bicycle tourists and become part of a growing network of like-minded businesses through the province. Bicycle tourists are drawn to these businesses because they give them a sense of belonging and they know that they are going to be able to receive the kinds of services that they are looking for
Sub-Consultants
Cycle Forward
Form:Media